Reimaging the Footwear Industry

Reimaging the Footwear Industry

Reimaging the Footwear Industry

Our Team

Our Brands

The Footwear Challenge

The Footwear industry has remained relatively the same for hundreds of years. Shoes are mass-produced ahead of purchase in various sizes hoping they fit shoppers. Shoes that are not sold are later sold at massive discounts with returned footwear ending up in landfills.

Online commerce channels have revolutionized almost every industry but footwear remains a laggard. Roughly 70% of shoe sales occur in a physical retail store which rises the cost of footwear for end consumers.

Subsequently, footwear is a monolithic industry controlled by the larger companies. The barrier to entry is very difficult for startups and ripe for disruption.

The TailorStep Revolution

The TailorStep Revolution

The TailorStep Revolution

On-Demand Production

TailorStep manufacturers footwear after a shopper purchases the shoe. This decreases the need for capital ahead of production and inventory giving savings to end consumers.

Personalized Fit

Shoppers enjoy custom-fitted shoes for their feet. They no longer need to purchase multiple sizes or worry if they do not fit. Sizes are not available. The footwear industry sees the highest returns online with a ~35% average.

Direct-to-Consumer Advantage

TailorStep saves the consumer money by offering a higher-quality product at a reduced cost with lower overhead. Subsequently, the factory also receives higher fees for its production despite producing fewer shoes.

Our Team

Our Team

Our Team

Footwear professionals, marketers, and technology leaders working together to revolutionize the footwear industry. Our best trait is listening to the consumer and giving them what they crave.

Ronald Dod

Chief Executive Officer & Cofounder
Founder at ReaLift

Abdallah terrab

Chief Technology Officer & Cofounder
Founder at ReaLift

Dr. jay lebow

Head of Comfort & Cofounder
Founder of Jbrds & ReaLift

todd stewerdson

Consultant & Advisor
Founder Duradero

lee bissonnette

Consultant and Advisor
Ex-SVP eCommerce at Marc Fisher Group

AI-Driven Innovation

AI-Driven Innovation

We utilize artificial intelligence to create brands and products catered to precise consumer niches. We utilize our technology to revamp the manufacturing process to provide more savings onto customers.

We utilize artificial intelligence to create brands and products catered to precise consumer niches. We utilize our technology to revamp the manufacturing process to provide more savings onto customers.

Embracing The Future of Footwear

Our aim is to be the market leader for footwear online. Where other brands have failed to breakthrough the direct-to-consumer barrier and have to go to wholesale TailorStep will break through the mold through giving the best parts of an in-store fitting experience online.

Our aim is to be the market leader for footwear online. Where other brands have failed to breakthrough the direct-to-consumer barrier and have to go to wholesale TailorStep will break through the mold through giving the best parts of an in-store fitting experience online.

Our Brands

Our Brands

Our Brands

See below our brands revolutionizing the footwear industry.

WALKING ON AIR (WOA)

WOA was started with a simple mission. Give women the most comfortable footwear possible. 63% of women suffer pain when walking and fit was the most important item for shopping online.

WOA was started with a simple mission. Give women the most comfortable footwear possible. 63% of women suffer pain when walking and fit was the most important item for shopping online.

COMING SOON

Join Us

Join Us

Join Us

Step into the new era of footwear and contact us today if you are interested in helping us in revolutionizing footwear.

Step into the new era of footwear and contact us today if you are interested in helping us in revolutionizing footwear.

© 2025 TailorStep, All rights reserved.

Generated on Thursday, March 20, 2025.